Taste of City Food and Place Marketing Conferences


The Taste of City Food and Place Marketing Conferences are multidisciplinary symposiums focusing on the role and impact of food in marketing and branding of places. Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel.

Taste of City Conferences were previously held in Belgrade (2016), Athens (2017) and Antalya (2018). The conference series focus on understanding the dynamics and role of food play in place branding, city image and marketing. This unique event aims to bring together researchers, scholars and practitioners as well as policy makers to explore the ways in which food is influencing what cities are made up. Hence it touches upon human mobility, internationalisation strategies, protectionism from a very wide multidisciplinary perspective. We are inviting all interested academics, students, managers and marketers to this event for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world.

Taste of City Food and Place Marketing Conferences

The Taste of City Conferences are a series of annual research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. This unique event aims to bring together researchers, scholars and practitioners as well as policy makers to explore the ways in which food is influencing what cities are made up. Hence it touches upon marketing, branding, human mobility, internationalisation strategies, protectionism from a very wide multidisciplinary perspective.
We are inviting all interested academics, students, managers and marketers to this event for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world.

Call for Papers

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The Taste of City Food and Place Marketing Summer Conference (TOCS19) invites academics, professionals, students and wider interested public to join the discussion about food and place marketing and all relevant subjects.

You are kindly invited to submit short abstracts.

The Conference has a broad scope appealing to multidisciplinary and interdisciplinary contributions ranging from economics, marketing and management to urban studies, anthropology and geography to cover themes including immigration, diaspora and spread of taste and food cultures, principles of food marketing, intersections of place and food in marketing, branding and rebranding of places through food, food insecurity and international relations, food, place and identity.

There will be panels of three to five papers, exhibitions, roundtables, workshops and plenaries depending on the submissions.

Panel proposals are also welcome.

Successful papers will be recommended to Transnational Marketing Journal, a specialist peer-reviewed journal indexed in Scopus and various other international lists.

 

Author Guidelines

Abstracts should be submitted to be considered for participation in the conference.

Abstracts are required to be between 150 and 350 words.

Submissions should typically indicate a title, main argument(s), methods, data, and key findings and recommendations.

No references should be included in abstracts.

When submitting make sure your name and affiliations are clearly entered.

Start here to submit a paper to this conference.

STEP ONE OF THE SUBMISSION PROCESS

 

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