The 2nd Taste of City Conference 2017: Food and Place Marketing

2nd Taste of City Conference 2017: Food and Place Marketing

Harokopio University

August 26, 2017 – August 27, 2017

The 2nd Taste of City Conference 2017: Food and Place Marketing is a multidisciplinary symposium focusing on the role and impact of food in marketing and branding of places. Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel.

The 2nd Taste of City Conference 2017 is an academic research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion.

The Conference aims at offering a venue for debates and discussions on place and food marketing and dynamic nature of city and country branding and marketing. We encourage participation of marketing scholars, students, practitioners as well as others from cognate disciplines of Business and Management and wider Social Sciences. This event is designed for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world characterised with mobility and connectedness.

CONFERENCE SCIENTIFIC COMMITTEE

1. Per-Olof Berg, Sweden
2. Aleksandar Boskovic, Faculty of Philosophy, University of Belgrade, Serbia
3. Prof Jeffrey H. Cohen, Department of Anthropology, Ohio State University, United States
4. Prof Paolo Corvo, University of Gastronomic Sciences, Italy
5. John Dawson, University of Edinburgh Business School, United Kingdom
6. Asst. Prof. Dr. Evinc Dogan, Akdeniz University, Turkey
7. Prof Michael Hall, Department of Management, Marketing and Entrepreneurship, University of Canterbury, New Zealand
8. Prof. Metin Kozak, Dokuz Eylul University, School of Reha Midilli Foca, Tourism and Hotel Management, Turkey
9. Dr. Robert D. Lemon, The University of Texas at Austin, United States
10. Ludovica Leone, University of Bologna Business School, Italy
11. Prof Jonathan Liu, Faculty of Business and Management, Regent’s University London, United Kingdom
12. Dr Maktoba Omar, Coventry University, United Kingdom
13. Prof Marc Oliver Opresnik, Fachhochschule Lübeck University of Applied Sciences, Germany
14. Prof Goran Petkovic, University of Belgrade, Faculty of Economics, Serbia
15. Jeffrey M. Pilcher, University of Toronto Scarborough, Canada
16. Prof Stefan Rohdewald, Historisches Institut, Justus-Liebig-Universität, Germany
17. Dr. Paulette Schuster, AMLAT, The Open University of Israel, Hebrew University of Jerusalem, Israel
18. Mr Omar Al Serhan, London School of Commerce & Cardiff Metropolitan University, United Kingdom
19. Prof Ibrahim Sirkeci, Regent’s University London, United Kingdom
20. Aleksandra Stupar, Faculty of Architecture, University of Belgrade, Serbia
21. Prof Zafer Yenal, Department of Sociology, Bogazici University, Turkey, Turkey
22. Dr Nevin Karabiyik Yerden, Marmara University, Istanbul, Turkey

INVITED SPEAKERS

1. Prof Jeffrey H. Cohen, Department of Anthropology, Ohio State University, United States
2. Dr Maktoba Omar, Coventry University, United Kingdom
3. Dr Jonathan Wilson, University of Greenwich, United Kingdom

CONFERENCE ORGANISING COMMITTEE

1. Dr Nevin Karabiyik Yerden, Marmara University, Istanbul, Turkey
2. Asst. Prof. Dr. Evinc Dogan, Akdeniz University, Turkey
3. Prof Ibrahim Sirkeci, Regent’s University London, United Kingdom

CONFERENCE CHAIRS

1. Prof Ibrahim Sirkeci, Regent’s University London, United Kingdom

Sponsors

• Harokopio University
• Faculty of Economics, University of Belgrade
• Regent’s University London Centre for Transnational Studies
• Transnational Marketing Journal

Sources of Support

• Faculty of Economics, University of Belgrade, Serbia
• Harokopio University, Athens, Greece

Transnational Press London, UK