Akdeniz University, Antalya, Turkey
4-5 October 2018
You are cordially invited to the Taste of City: Food and Place Marketing Conference 2018 Antalya, which will be hosted by Akdeniz University Tourism Research, Development and Application Centre (TAGUM) on 4-5 October 2018.
The TOC 2018 Antalya is an international peer-reviewed academic research conference with a focus on understanding the dynamics and role of food play in place marketing and branding. The TOC 2018 will bring different case studies around the world in focus. The key thematic areas are diverse with a multidisciplinary approach revolving around marketing, tourism, gastronomy and culture. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion.
Invited Speakers:
Zafer Yenal, Bogazici University, Turkey
Pieter Terhorst, University of Amsterdam, Netherlands
Ibrahim Sirkeci, Regent’s University London, UK
Conference Organisation Committee
- Prof Ibrahim Sirkeci, Regent’s University London, United Kingdom
- Prof Beykan Çizel, Akdeniz University, Turkey
- Assoc. Prof. Ebru Icigen, Akdeniz University, Turkey
- Assoc. Prof. Osman Caliskan, Akdeniz University, Turkey
- Assoc. Prof. Emre Ipekci Cetin, Akdeniz University, Turkey
- Assoc. Prof. Koray Cetin, Akdeniz University, Turkey
- Assoc. Prof. Hilal Erkus Ozturk, Akdeniz University, Turkey
- Dr Nevin Karabiyik Yerden, Marmara University, Istanbul, Turkey
- Asst. Prof. Dr. Evinc Dogan, Akdeniz University, Turkey
- Asst. Prof. Ece Omuris, Akdeniz University, Turkey
- Edina Ajanovic, Akdeniz University
- Adem Arman, Akdeniz University
- Dilek Hale Aybar, Akdeniz University – Tourism Faculty, Campus Antalya / Turkey, Turkey
- Zeynep Karsavuran, Akdeniz University
- Nilgun Gunes, Akdeniz University
- Onur Selcuk, Akdeniz University
Scientific Committee
- Prof Bike Kocaoglu, Antalya Bilim University, Turkey
- Prof Nazmi Kozak, Anadolu University, Turkey
- Asst. Prof. Ece Omuris, Akdeniz University, Turkey
- Asst. Prof. Nursah Sengul, Akdeniz University, Turkey
- Per-Olof Berg, Sweden
- Ludovica Leone, University of Bologna Business School, Italy
- Dr. Paulette Schuster, AMLAT, The Open University of Israel, Hebrew University of Jerusalem, Israel
- Prof Michael Hall, Department of Management, Marketing and Entrepreneurship, University of Canterbury, New Zealand
- Jeffrey M. Pilcher, University of Toronto Scarborough, Canada
- Mr Omar Al Serhan, London School of Commerce & Cardiff Metropolitan University, United Kingdom
- Dr Nevin Karabiyik Yerden, Marmara University, Istanbul, Turkey
- Assoc. Prof. Koray Cetin, Akdeniz University, Turkey
- Asst. Prof. Dr. Evinc Dogan, Akdeniz University, Turkey
- John Dawson, University of Edinburgh Business School, United Kingdom
- Prof Beykan Çizel, Akdeniz University, Turkey
- Prof Bahattin Ozdemir, Akdeniz University, Turkey
- Assoc. Prof. Ebru Icigen, Akdeniz University, Turkey
- Assoc. Prof. Osman Caliskan, Akdeniz University, Turkey
- Assoc. Prof. Emre Ipekci Cetin, Akdeniz University, Turkey
- Assoc. Prof. Hilal Erkus Ozturk, Akdeniz University, Turkey
- Asst. Prof. Bahar Gumus, Akdeniz University, Turkey
- Prof Ibrahim Sirkeci, Regent’s University London, United Kingdom
- Prof Jeffrey H. Cohen, Department of Anthropology, Ohio State University, United States
- Dr. Robert D. Lemon, The University of Texas at Austin, United States
- Aleksandra Stupar, Faculty of Architecture, University of Belgrade, Serbia
- Prof Stefan Rohdewald, Historisches Institut, Justus-Liebig-Universität, Germany
- Prof Zafer Yenal, Department of Sociology, Bogazici University, Turkey, Turkey
- Prof Goran Petkovic, University of Belgrade, Faculty of Economics, Serbia
- Prof Paolo Corvo, University of Gastronomic Sciences, Italy
- Prof. Metin Kozak, Dokuz Eylul University, School of Reha Midilli Foca, Tourism and Hotel Management, Turkey
- Prof Jonathan Liu, Regent’s University London, United Kingdom
- Prof Marc Oliver Opresnik, Fachhochschule Lübeck University of Applied Sciences, Germany
- Dr Maktoba Omar, Coventry University, United Kingdom
| Taste of City Food and Place Marketing Conference 4-5 October 2018 Akdeniz University, Antalya, Turkey | |
| Conference Venue: Akdeniz University, Tourism Faculty – Nuri Özaltın Conference Hall | |
| 4.10.2018 – THURSDAY | |
| Registration Desk Opens | 10:30 |
| Pre-Conference Seminar | 11:00-12:00 |
| Research in Germany – Franziska Trepke (Director of DAAD – Ankara) Room: Nuri Özaltın Conference Hall | |
| Exhibition tour: Research in Germany Foyer Area | 12:00 |
| Opening & Plenary Session: | 13:30-13:45 |
| Welcoming speech: | |
| Prof Beykan Çizel, Akdeniz University (Dean of Tourism Faculty) | |
| Keynote speeches: | 13:45-15:45 |
| Prof Pieter Terhorst, University of Amsterdam, Netherlands | |
| Prof Zafer Yenal, Bogazici University, Turkey | |
| Prof İbrahim Sirkeci, Regent’s University London, United Kingdom | |
| Coffee Break | 15:45-16:00 |
| SESSION I. Food Attributes Crossing Borders Room: Nuri Özaltın Conference Hall Chair: İbrahim Sirkeci | 16:00-17:45 |
| Paulette Schuster – FROM AUSTERITY TO ABUNDANCE: THE EVOLUTION OF ISRAELI FOOD, 1950’S-2000’S | |
| Isami Omori – THE UNESCO RECOGNITION REINFORCED KYOTO BRAND IN FOOD THROUGH JAPANESE NEWSPAPERS | |
| Bahattin Özdemir, Zeynep Karsavuran, Gökhan Yılmaz – HEDONISM AND FOOD ATTRIBUTES WHEN CONSUMING STREET FOODS: A PILOT STUDY | |
| Doğuş Kılıçarslan, Özge Kocabulut – ANCIENT JUJUBE (ZIZYPHUS) FESTIVAL IN ANTALYA | |
| Taste of City Conference Reception Following the opening keynote speeches, participants of the Taste of City: Food and Place Marketing Conference 2018 are invited to a drinks reception by Akdeniz University Tourism Research, Development and Application Centre (TAGUM) on 4 October 2018. | 18:00-19:00 |
| 5.10.2018 – FRIDAY | |
| Registration Desk Opens – 09:30 | |
| SESSION II. Diasporas, Foods, Places Room: Nuri Özaltın Conference Hall Chair: Yıldırım Yılmaz | 09:45-11:15 |
| Özge Çopuroğlu – THE ROLE OF THE FOOD IN NATIONAL IDENTITY IN THE MIDDLE EAST: SOCIAL AND POLITICAL ASPECTS OF “HUMMUS WARS”. | |
| Jukhruf Binth Junaid – DIASPORA BAZAAR IN OCCIDENTAL SYDNEY | |
| Hossain Mohammed – FORMATION OF TASTE IN VIRTUAL MARKETPLACE: A POST-MODERNIST PERSPECTIVE | |
| İbrahim Sirkeci, Fatma Zeren – FULL ENGLISH BREAKFAST WITH SPICY TURKISH SAUSAGE | |
| Coffee Break | 11:15-11:30 |
| SESSION III. Coffee and Coffee Shops as Cultural Tourism Products & Urbanscapes Room: Nuri Özaltın Conference Hall Chair: Evinç Doğan | 11:30-13:00 |
| Erhan Akarçay – NEW WAVE OF COFFEE SHOPS IN ESKIŞEHIR: CHANGING COFFEE CULTURE | |
| Evren Doğan, Evinç Doğan, Edina Ajanovic – MEMORY, SPACE & REPRESENTATION: TRANSFORMING IMAGE OF KAHVEHANES AND KAFANAS IN LEISURE CONSUMPTION | |
| Nevin Karabıyık Yerden, İlknur Ergün Tuncay – “TURKISH COFFEE” AS A CULTURAL PRODUCT AND COMPETITIVE ANALYSIS FOR TURKISH COFFEE | |
| Defne Karaosmanoğlu – FOODSCAPES AND PLACE-MAKING: QUESTIONS OF METHODOLOGY | |
| Lunch Break: Akdeniz Restaurant | 13.00-14:30 |
| SESSION IV. Food and Gastronomy in Education and Industry Room: Nuri Özaltın Conference Hall Chair: Beykan Çizel | 14:30-16:00 |
| Erkan Sezgin, Hediye Çetinkaya – DEVELOPING A SCALE TO IDENTIFY WORKING CONDITIONS AND MOTIVATORS OF FAST FOOD RESTAURANT EMPLOYEES | |
| Hilal Erkuş Öztürk, Pieter Terhorst – STRATEGIES OF STANDARDIZATION AND DIFFERENTIATION OF RESTAURANTS IN A MASS-TOURISM CITY: THE CASE OF ANTALYA | |
| Mert Uydacı, Nevin Karabıyık Yerden, Başak Değerli, İlknur Ergün Tuncay – EFFECTS ON EXPERIENCE VALUE OF AUGMENTED REALITY (AR) EXPERIENCE; A RESEARCH ON AR MENU APPLICATION | |
| Oğuz Taşpınar – ANALYSIS OF TOURISM EDUCATION IN GASTRONOMY AND CULINARY ARTS DEPARTMENTS Anna-Maria Saarela, Sari Jääskeläinen, Tarja Kupiainen, Päivi Mantere, Vappu Salo – INNOVATION ECOSYSTEM – FOOD CONNECTING PEOPLE AND CULTURES – DEVELOPING A NEW CO-CREATION MODEL WITH EDUCATION AND INDUSTRY | |
| Gala Dinner – Venue: TBC | 19:00 |